01
OBSERVE
Understand the decision before you act on it
ORBIT analyses the external market around your restaurant to understand what customers see, compare and respond to before they choose where to eat.
See the processPeople don’t choose a restaurant in a straight line
They search. Compare. Check menus. Read reviews. Ask someone. Change their mind. Compare again. Then choose.
01SearchWhat is nearby?
03ReviewsCan I trust it?
04PriceIs it worth it?
05GroupWill everyone agree?
06CompareIs somewhere else better?
RESTAURANT CHOICE
The messy middle People move back and forth before deciding.
Why this matters
Your restaurant sees the outcome. ORBIT looks at what happened before the choice.
Your sales show what happened.ORBIT looks at what may have shaped the choice
That means looking beyond any single review, price or competitor.
Discovery
Demand
Perception
Competition
Decision friction
What may deserve
attention first
attention first
How ORBIT turns signals into something useful
02
CONNECT
Look for patterns across signals
One clue means little. Repeated signals become more meaningful.03
COMPARE
Put the pattern in context
Is it specific to your restaurant, common nearby, or stronger among competitors?04
PRIORITISE
Decide what deserves a closer look
Narrow the findings into areas worth investigating, testing or acting on.One signal is not a conclusion
ORBIT does not turn one comment or data point into a conclusion. We look for repetition, context and supporting evidence first.
Review patternRepeated language across available comments
Menu pricingHow the offer appears during comparison
Competitor contextWhat nearby alternatives make visible
Demand signalsPatterns that strengthen or weaken the case
SUPPORTED PATTERNWorth investigating
What we see is not always what it means
We separate evidence from interpretation, then decide what is worth testing.
01
WHAT WE SEE
The evidence
A recurring pattern in the available market information.02
WHAT IT COULD MEAN
The interpretation
What the pattern may suggest, while keeping other explanations in view.
POSSIBLE IMPLICATION
Lunch value perception may be weakening.
The pattern may relate to more than headline price alone.
Price comparisonCompetitor offeringsComment frequency
03
WHAT TO TEST
The next step
Something worth checking or changing before making a bigger move.
WORTH TESTING
Lunch offer structure
- Review pricing and portion perception
- Explore bundle options
- Compare with nearby competitors
What ORBIT can and cannot tell you
ORBIT analyses external market evidence. It can make the outside market easier to understand, but it cannot observe every customer decision.
01
We cannot know every private customer conversation.
02
We cannot know the exact reason behind every lost visit.
03
Public information can be incomplete, biased or outdated.
04
We do not guarantee what will happen after an action.
See what the market
around your restaurant
is telling you
ORBIT brings the evidence, competitor context and key findings together into one customised restaurant analysis.
Lunch feels expensive for the portion.
Recent reviewGood food, but lunch value feels weaker.
Public commentNearby options feel easier to justify at lunch.
Market signal