ChatGPT
- Summarises information
- Helps you brainstorm
- Explains concepts
- Useful for general research
Strong when you already have the information and want help working through it.
ChatGPT, Gemini and Claude are powerful tools for working with information. ORBIT is the investigation service that frames the question, selects the right competitors, checks the evidence and turns it into a clearer restaurant decision.
AI tools are general purpose. ORBIT is built specifically for restaurant decisions.
Strong when you already have the information and want help working through it.
Useful when you want to explore information and possible directions quickly.
Useful when you have substantial material and want help reasoning through it.
Not another AI tool. A focused investigation service for restaurant owners and operators.
A structured investigation built around the decision you need to make.

Turn the symptom into a focused question worth investigating.

Bring together relevant public signals from multiple sources.

Identify the alternatives competing for the same customer decision.

Separate what is observed from patterns, interpretation and hypotheses.

Focus on what matters most before you spend or change more.

Turn the findings into practical actions and tests.
“We are not selling you access to AI.
We are selling you the investigation.”
Get a restaurant specific investigation grounded in external evidence and a clear next move.