A focused investigation
for real decisions.
ORBIT starts with one important question about your restaurant, then investigates the external evidence, compares relevant alternatives and turns the findings into a clear set of actions and tests.
RM3,999One time engagement
1restaurant / location
1primary question
Up to 3relevant competitors
It starts with your question.
Every analysis covers the core market around your restaurant, but the investigation is organised around the question that matters to your next decision.
Why are our weekday dinners quiet?
Why is the restaurant next door busier?
Are our prices actually the problem?
What's stopping people from booking?
Did our influencer campaign create real demand?
What should we fix before spending more on marketing?
What ORBIT investigates
A complete outside view of your restaurant and the alternatives customers may be considering.
and competitors
find you
see and say
can happen
solve differently
actual intent
What you receive
A decision package that helps you understand what is happening and what to do next.
Decision Brief
The answer to your question, what matters most, and what we would not spend on yet.
Full ORBIT Analysis
Evidence across reviews, menu and pricing, discovery, competitors, perception, friction and more.
Choose · Hesitate · Reject
Why customers may choose you, where uncertainty appears, and what can push the decision away.
Action & Experiment Plan
A short list of what to do now, what to test next, and what to pause for now.
60 minute strategy debrief
Walk through the findings and discuss next steps.
14 days of follow up support
Short follow up support after delivery.
The nearest restaurant is not always the real competitor
A different cuisine can still compete for the same occasion, budget or group. Change the occasion and the comparison changes too.
A quick meal nearby. Speed, value and convenience may put a café and a noodle shop in the same shortlist.
How we choose the comparison
You bring the competitors you watch, the dining occasion and any recent changes. ORBIT checks which alternatives compete for that choice and which trade-offs matter.
One restaurant
Different decisions
Follow the moments that can turn interest into a visit, a hesitation or another choice.
Illustrative customer decision“This looks right for us”
Examples of what we investigate, not claims about why every customer decides.
Menu & pricing
Competitor context
Public informationWhat can we
What can we
actually see?
A visible fact is a starting point.
The explanation still needs evidence.
Evidence before conclusions
See the evidence
Know its limits
We separate what is visible from what it might mean. Here is how an illustrative booking question moves through the analysis.
Observed What is directly visible
The restaurant's public pages do not clearly explain how to book for a large group.
Pattern What appears repeatedly
If independent reviews and public comments repeatedly ask about group bookings, we record that repetition and its sources.
Interpretation What it may mean
Unclear booking information may be creating uncertainty for groups. Public evidence alone cannot confirm lost bookings.
Hypothesis to test What to check next
Publish clear group booking details, then track enquiries and completed bookings to test whether they help.
Illustrative example. ORBIT does not claim to know every lost customer's reason or guarantee revenue growth.
From your question
to your next move
A focused research sprint with a clear outcome at each stage.
Order & question
Your restaurant, your question and the context behind it.
Evidence check
We check there is enough external material to investigate.
Research
Customer signals, market context and relevant alternatives.
Synthesis
Findings are graded and turned into priorities and tests.
Delivery
Your decision package, strategy debrief and follow up support.
Know what needs fixing before you pay to fix it
ORBIT is useful when the problem is unclear and your next decision needs evidence.
Go deeper
when there is a reason
Further work is scoped separately, when the analysis shows a question worth pursuing.
On ground diner research
Conversations and observation to test questions that public evidence cannot answer.
Quarterly Market Watch
A periodic check on competitor prices, menus, reviews and market signals.
Additional outlet analysis
The same outside view for another branch with a different local market.
No mandatory retainer. Additional work is only recommended when the original analysis shows a reason for it.
Bring the question you cannot answer from your own sales data.
ORBIT will investigate the external decision around it and show you what the available evidence supports.