How Much Should a Restaurant Spend on Marketing in Malaysia?
Before you spend another ringgit on ads, social media or influencers, find out why your sales aren’t growing.
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Author profile
Donnie Yap
Founder & Research Lead, ORBIT
Donnie leads ORBIT’s work on restaurant customer choice, competition and market intelligence. His background spans more than five years across applied R&D, engineering and product development, including advanced communications and 6G prototype work.
He holds an MSc in Communication Systems from the University of Surrey. His research and product background includes technical analysis, rapid prototyping, published research and patented work. At ORBIT, he focuses that analytical discipline on a different question: why customers choose one restaurant, reject another, or never convert from interest into a visit.
Customer choiceRestaurant competitionMarket intelligencePricing & valueReviews & perception
Background
5+ yearsApplied R&D, engineering and product development
MScCommunication Systems, University of Surrey
Advanced R&DCommunications and 6G prototype development
ORBITRestaurant decision and market intelligence
Published in ORBIT Library
Guides by Donnie Yap
Guide6 min read
Why Are My Restaurant Sales Dropping?
A sales decline is a symptom, not a diagnosis. Before changing your marketing, pricing or promotions, work out which part of the commercial picture actually changed.
Read guide →Guide6 min read
Why Isn’t Social Media Bringing More Customers to My Restaurant?
Views, likes and followers measure attention. Your restaurant still has to survive the customer’s next comparison before that attention becomes a visit.
Read guide →Guide5 min read
My Restaurant Has Good Reviews. Why Is It Still Quiet?
Strong reviews tell you something important about people who visited. They do not fully explain the people who considered your restaurant and chose somewhere else.
Read guide →Guide5 min read
Why Are Customers Choosing My Competitors Instead?
Customers do not always choose between restaurants that look similar to operators. They choose between the alternatives that can solve the same dining decision.
Read guide →Guide6 min read
Should I Lower My Restaurant Prices When Sales Are Slow?
Price can absolutely affect restaurant choice. Slow sales still do not prove that your menu is too expensive.
Read guide →Guide5 min read
Why Isn’t My Restaurant Marketing Working?
More marketing helps when the problem is insufficient discovery. It is much less useful when customers already see you and reject the restaurant later in the decision.
Read guide →Guide5 min read
Who Are My Restaurant’s Real Competitors?
Your real competitor is not simply the restaurant next door or the one serving the same cuisine. It is any credible alternative that can win the same customer decision.
Read guide →Guide6 min read
How Do Customers Actually Choose a Restaurant?
Restaurant choice is rarely one factor. Customers discover options, remove poor fits, compare a smaller set and choose what feels right for the occasion.
Read guide →Guide5 min read
Why Do People Find My Restaurant on Google Maps but Not Visit?
A Google Maps view means someone saw your Business Profile. It does not mean they chose the restaurant, requested directions or visited.
Read guide →Guide5 min read
Why Is a Lower-Rated Restaurant Busier Than Mine?
A star rating summarises feedback from people who reviewed the restaurant. Busyness reflects a much wider system of demand, choice, convenience, capacity and repeat behaviour.
Read guide →